Exercise Videos

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Denise Austin
The Firm
Cathe Friedrich
Patrick Goudeau
Christy Lane
Lotte Berk Method
The Method
Leslie Sansone
Richard Simmons
Tae Bo
Urban Rebounding System

The Firm

It all began in 1979 at the height of the aerobic dance craze, when Anna and Cynthia Benson, along with Mark Henriksen, opened the first FIRM studio in South Carolina. By combining aerobics and weight training, the FIRM founders recognized that people could burn fat, build muscle and get the bodies they wanted safely, effectively and quickly. This revolutionary aerobics-plus-weight-training fitness hybrid formed the basis for The FIRM method then and is still central to The FIRM philosophy today. It didn't take long for fitness enthusiasts to catch on, and The FIRM was off and running.
When The FIRM decided to share their successful method with people who were unable to travel to the studio, the fitness video series was born. Considered "America's #1 exercise videos," The FIRM received glowing reviews and top professional awards from the very start.
Since then, The Firm has sold more than three million videos. The Firm mission is to continue researching and creating superior fitness techniques and products for reshaping and toning the body.